4/8/2023 0 Comments Crackdown 3 pngThis year, Facebook also said it would downplay automatically shared posts from applications, such as photos your friends liked on Instagram, the songs they listened to on Spotify, or the DIY projects they pinned on Pinterest. According to Facebook, these types of posts are 15% less relevant than other stories with a comparable number of likes, comments, and shares. These posts ask readers to like, comment, or share the post in order to get more distribution. In April, the social network announced plans to crack down on spammy content, such as photos or videos that users and pages repeatedly upload and posts that explicitly ask users to comment or like.įacebook also announced it would target "like-baiting" posts from people and pages. "We're making these changes to ensure that click-bait content does not drown out the things that people really want to see on Facebook."Ĭleaning up click-baiting is Facebook's latest move to tidy up users' news feeds. "A small set of publishers who are frequently posting links with click-bait headlines that many people don't spend time reading after they click through may see their distribution decrease in the next few months," El-Arini and Tang wrote. If a lot of people click a link but few "like" it or comment on it on Facebook, for example, the social network won't deem the content valuable. But if users click a post and then return to Facebook, it suggests that they didn't find something they wanted, the company said.įacebook will also consider the ratio of people who click a link compared to the people who discuss it and share it with friends, the social network said. For example, if someone clicks an article and spends time reading it, the social network will deem the content valuable. To determine which posts are click-baiting, Facebook will take into account how long people spend reading an article away from Facebook. A vast majority of the time (80%), people said they wanted headlines that helped them decide if they wanted to read the full article before they clicked through, the social network said. Facebook surveyed users to find out what type of content they prefer to see in their news feeds.
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